So, You Are Watching…oh well…ATI’s 5-series isn’t MY concern.
It’s not like I don’t want to say more…I’d love to build the hype up. Creating discussion on what might be, or why it won’t be…
When RV770 launched, noone talked about almost 1 BILLION transitors…none talked about 800 shader processors, noone talked about anything near reality.
Except me. It’s funny too, because you can go and hunt down the forum postings, check it out for yourself…who was the one with the details? And where did I get them from?
Such as sad state of affairs this launch is. In 48 hours or less, the “media” will get thier info, spoon-fed. They’ll be told what benchmarks to show, and what not to show, told what details they can release, and when…and when to expect the REAL launch…they’ll be given drivers, a card or two, a bunch of papers with info, and some will get multiple cards. Tech Marketing at it’s best…
However, at the end of the day, it’s just marketing. Hype building…teasing…and possibly…fake cards and drivers. AMD will put it’s best foot forward, like they tried to do with the TWKR chips…and we all know how well that went…noone is even posting results with those any more…maybe a few will use thier TWKR chips to run benhcmarks for GPU releases…but it’s doubtfull…
Everyone wanted me out. For being honest. Honesty currently isn’t part of a marketeer’s vocabulary though…thier job is to get people excited, so chips sell. Even if they have to fib a little bit to the fans. Sadly, the most deserving of product previews…the real fans…are left out in the cold.
I got sick of it, really. Rather than using those fans, making them cream thier pants when a “covert” product shows up..making them jump up and down, and shout from the mountain tops “I GOT ONE!!! YESSSS!!!” isn’t something marketeers see as useful. They aren’t concerned with Joe Gamer hitting his weekend lan, and talking to all his friends about what he got…they aren’t concerned with a “grassroots” following…they’re concerned with making money, and keeping thier friends happy.
So remember…in 48 hrs…Non-Disclosure Agreements will be signed, and those that will be giving the info…will just be parroting what they were told. Favortism for certain brands is faked to create hype, in hopes it will be swallowed whole, no chewing involved.
And this time…I’ve got NOTHING to do with it. And boy, does it feel good.
On a lighter note, I’m thoroughly enjoying my Gibson Dark Fire. It’s an amazing guitar. Instead of beating my fingers on the keyboard, I’m beating them on the strings, making my own music, rather than following the beat of a drummer whose ego gets in the way of making the band a success. And loving it….
